Demand Shifters:
Student Version
Go to the Teachers Version

Introduction

As consumers, you and your friends buy goods and services every day. Producers of these goods and services are interested in consumer behavior because they want to produce products that will be popular with consumers, deliver the products to markets, and sell the products for a profit. To understand consumer behavior, you need to understand demand.

In this lesson you will learn about demand and factors that cause demand for a good or service to change. You will learn to recognize factors that influence your behavior as a consumer. You will also hear an interview with William Donald who will talk about demand using real world examples.

Part 1 >>