LESSON 5: How E-Commerce Influences Consumer Choice
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Part 2

Listen to the interview with Adam Silver to learn more about consumer decision making.

You have been saving your allowance to buy yourself a new toy or game. Go to one of the following websites to find a specific toy that you would like to purchase.

http://www.123-toys.com
http://www.toysrus.com
http://www.etoys.com
http://www.mattel.com/store/main.asp
http://www.toonvilletoys.com

After selecting your toy that you would like to purchase, fill in this chart with information you gathered from this website.

To make an informed decision, you need to gather information from two other websites, a local store and a catalog and complete the chart below.

Using the information from your chart, select the location where you want to buy your toy. Explain why you chose this location for your purchase.

1. How did price influence your choice?
2. How might the amount of the time needed to purchase an item influence your choice of location?
3. What other factors influenced your choice?

Part 3 >>